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1st - 2nd, November 2021
@ Tokyo International Forum＋Online

PROGRAM

November 1st (Mon) - 2nd (Tue)・The event will be held at the Tokyo International Forum as scheduled

Sponsored by

Amazon

Official Sessions

※Please note that all sessions will be provided in Japanese only. There will be no translation.

DAY1 Mon, 1st Nov 2021
DAY2 Tue, 2nd Nov 2021

	Accessible Pass Full Conference PASS One Day PASS (11/1) Visitor PASS
9:00 -	Door Open
9:30 -	Opening Remarks
9:45 - 10:25	Keynote #1 HallE What is a marketer to the essence? Moderator Kazumasa Kubota NO WALL / Communication Teller The Graduate School of Project Design / Affiliate professor Fusako Znaiden McDonald's Japan SVP, Chief Marketing Officer
10:25 - 11:05	Keynote #2 HallE Commerce Media: The Future of Advertising The consumer journey is no longer a linear path from discovery to purchase – ... Diarmuid Gill Criteo CTO
11:05 - 11:45	Keynote #3 HallE A New Marketing Strategy for Marugame Seimen's Growing Business ~What is Co-Creative Purpose Driven? Taichi Kokubun TOKIO Inc. Vice president Katsuaki Nagumo Marugame Udon,Inc. Executive Officer Moderator Sanshiro Shimada Hakuhodo DY media partners Inc. CREATIVE & TECHNOLOGY DIVISION Executive Manager

	Accessible Pass Full Conference PASS One Day PASS (11/1)
	Branding / Marketing Creation / Brand Safety / Consumer Insights / Brand Measurements	4 Mass Media / Web Media / Social Media / OOH / Owned Media / Influencers	Adtech / AI / Data / Performance / GDPR / Privacy	Retails / EC / Direct Marketing / D2C / Customer Experience / OMO / Retail Tech	Advertising Marketing Expressions/Using Technology in Creativity	Marketing Basics (Lecture Style) *This program is available only online.
12:35 - 13:25	BM-1 HallD7 Value Creation through Localization of Global Brands This session is designed for 1. Marketing and sales professionals of foreign ... Moderator Tomonari Hamano TrendExpress,Inc. CEO Saki Yoshimura Indeed Japan K.K. Senior Marketing & PR manager Takeshi Kato Yamaha Corporation Brand Development Unit, Marketing Division Miki Koiwai Microsoft Japan Co. Ltd. Executive Officer, Director, Channel Marketing Group, Consumer Sales and Marketing	MC-1 HallD5 The Essential Shift from Digital vs. TV Commercials to Digital & TV Commercials Moderator Michi Muramoto ADK Marketing Solutions Inc. Assistant Executive Manager, Experience Design Center Kaoru Ishibashi ARUHI corp Cooperate officer/ General manager of Marketing Takeyuki Asanuma LION TRADING Co.,Ltd Business Dept. Junko Miyano MJ Co., Ltd CEO	DT-1 HallD1 The Essence of Data in Retail Moderator Keisuke Kato Accenture Japan Ltd Managing Director Naoki Iketeru CAINZ CORPORATION Chief Director, Digital Strategy Division Daisuke Sagawa FEZ Inc OMO business div - Director Hiroyuki Watanabe TSI HOLDINGS Co., Ltd. EXECTIVE OFFICER, GENERAL MANAGER OF DIGITAL BUSINESS DEPT.	RC-1 HallE (Stage4) The Borders of Influencer Commerce Success Moderator Keisuke Musha IREP Co., Ltd. Interactive Design Division Live Commerce Evangelist Yuko Sugamoto 321 Inc. founder Maho Teranishi FANCL CORPORATION Advertisement Department	CR-1 HallE (Stage5) Experts Talk "What it truly Takes to Change a Company's Creative Culture." Moderator Koji Kage Office Kage Koji Corporation Creative Director Fusako Znaiden McDonald's Japan SVP, Chief Marketing Officer Aiko Suzuki Kao corporation Corporate Strategy, Digital Business Creation Director	AU-1 Online Only(10/27～) AU1 The Perception Flow® model is an overall blueprint for marketing activities c... Daisuke Otobe Coup Marketing Company Inc. CEO
13:40 - 14:30	BM-2 HallD5 "Brand Safety" - An Industry - Wide Initiative Moderator Riku Yamada AbemaTV, Inc. Head of Business Development Department CyberAgent, Inc. Managing Executive Officer Akihito Ichijo Yahoo! Japan VP of Ads Trust & Safety Hirotaka Sakashita Facebook Japan Director, Head of Agency Sales and Partnerships Akari Nishikawa Oracle Corporation Japan Partner Development Manager　Oracle Advertising	MC-2 HallD7 Re-thinking the Use of Owned Media - Content Creation and Effectiveness Measurement Moderator Motohiko Tokuriki note, Inc note producer / Blogger Takatoshi Hirayama Kirin Holdings Company, Limited Corporate Communications Department Kei Fukuyoshi Sapporo Breweries Limited Beer & RTD Division , Senior Media Planning Manager Naoko Shoji NEC Corporation IMC Division, General Manager	DT-2 HallD1 Economic Zone of Platform Company ID vs. Economic Zone of Owned ID Moderator Mikoto Kato Cheetah Digital Co., Ltd. Vice President, CMO Kohsuke Kobayashi Tpoint Japan Co.,Ltd. Director Sho Sudo LINE Corporation AD Planning Department / Senior Manager Takashi Okutani Oisix ra daichi Inc. / Kokyakujikan Inc. COCO / Co-Founder	RC-2 HallE (Stage4) Diversified E-commerce Plat forms, from Mega to Minimal, and Their Successful Use Moderator Takashi Hirota CyberAgent, Inc. Senior Manager Takuya Kitagawa Rakuten Group, Inc. Group Managing Executive Officer Ayumu Endo Anker Japan Co., Ltd. CEO Syuichi Namai Kao Corporation Vice President DX Co Creation EC Business	CR-2 HallE (Stage5) Where is Advertising Creativity Headed? Gender, Political Correctness Moderator Rie Takeshima Dentsu.Inc PR Solution Design Division Kumi Tominaga Facebook Japan Head of Creative Shop Akiko Mitsui ADK Creative One Inc. Creative Department 2 creative director,copywriter Kosukegawa Masato Shiseido Executive Creative Director	AU-2 Online Only(10/27～) AU2 Yoshiki Kashiwagi Data&Story, LLC CEO & founder
14:45 - 15:35	BM-3 HallD7 The Essence of Brand Purpose and Purpose Driven Moderator Yasuhito Tanaka Yoshinoya corporation Chief Marketing Officer Emi Nishino ORBIS Inc. Corporate Officer in Charge of Product and QCD General Manager of Product Planning Division Yoshitake Katayama DAIKIN INDUSTRIES,LTD. Publicity Group Takashi Futaki FUJITSU LIMITED Director, Global Head of Brand Channels	MC-3 HallD1 eSports and the Advertising Business eSports is one of the hottest topic all over the world. It is expected to exp... Moderator Tsuyoshi Tomari Aeon Signa Sports United Representative Director and Chief Executive Officer Jon Anderson Amazon Japan G.K. Head of Twitch Advertising Sales Shunsuke Iwanaka Emetore Co., Ltd. Executive Vice President Shingo Otomo CyberZ ,Inc. Director	DT-3 HallD5 Data Strategies for Platform Providers - Meticulous CRM with First Party Data Moderator Shunsuke Konno Rakuten Group, Inc. Executive Officer Masahito Noguchi Yahoo Japan Corporation Director Keiko Shimoji NTT DOCOMO,INC. Smartlife Department/professional（Digital marketing） Naomasa Shibuya East Japan Railway Company General Manager MaaS＆Suica Headquarters Data-based Marketing Department	RC-3 HallE (Stage4) DX Innovation in Distribution - The beginning of Chapter 2 Moderator Atsushi Takahashi CyberAgent, Inc. Division Manager Tatsuya Eda LINE Corporation Head of OMO Sales Promotion Business Development Department , Business Client Development Division Kent Ohwada Alibaba Cloud Japan Service Inc. DX Office Senior Consultant Ayako Ando PARCO CO.,LTD. Digital Promotion Department　Supervising Manager of Operations	CR-3 HallE (Stage5) Where is Advertising Creativity Headed? SDG's, Well-being Moderator Saori Kiryu Vector Group Director Midori Kowada Lion Corporation Director, CSV Management Department Fumie Hirose Kubota Corporation General Manager of Global Branding & ESG Communication Section, ESG Promotion Department Marie Minami BuzzFeed Japa Corporation Editor, HUFFPOST Japan	AU-3 Online Only(10/27～) AU3 Koji Kage Office Kage Koji Corporation Creative Director Shota Kusayanagi TAIYO KIKAKU Co., Ltd. Producer
15:50 - 16:40	BM-4 HallD1 Consider Branding in Entrepreneurship and New Business In order to start a new business and get it off the ground, it is essential t... Moderator Ayumi Fujimoto Plug and Play Japan K.K. Executive Officer, CMO Japan Shiori Matsuzono ANDART inc. President and CEO Yosuke Imanishi DeNA Co., Ltd. Executive Marketing Producer Ai Koike GO FUND, LLP General Partner	MC-4 HallD5 Case Studies of "GUNDAM" and "LUPIN the Third". Communication using characters (IP) Moderator Mitsuru Sugiura ADK Marketing Solutions Inc. Digital Business Produce Center Soma Shimanaka SUNRISE INC. Strategic Business Planning Section　Section Chief Takuya Nishimura Asahi Breweries, Ltd. Deputy Director Kai Furuya Twitter Japan K.K. Large Client Solutions Senior Client Partner / Gaming Vertical Lead	DT-4 HallD7 Communication in the Age of Cookieless ~ What Comes Next? This session is intended for those who are watching the impact of "Cookie-les... Moderator Shinya Takeshita ADK Marketing Solutions Inc. Vice President Shikou Nakane Originals&Co. Founder / CEO LINE Frontliner Yoshimasa Hashimoto Sony Marketing Inc. Customer Data & Platform Department Keiko Watanabe BICP DATA Inc. CEO Soma Tanaka en-japan inc. Manager	RC-4 HallE (Stage4) Integrated Planning in the Era of DX Moderator Masahiro Masuda Hakuhodo Inc. Seikatsusha Experience Creative Div. Shinya Inoue PIONEER CORPORATION Chief Marketing Officer, NP Business Division Kyoko Ozawa Orix Corporation Senior Manager, Strategic Digital Marketing Shinya Nakazawa Repro CMO&CPO	CR-4 HallE (Stage5) What is Inherited by a Company that has been in Business for Hundreds of Years? Moderator Kazumasa Kubota NO WALL / Communication Teller The Graduate School of Project Design / Affiliate professor Taichiro Fukumitsu Fukumitsuya Sake Brewery Executive Director Masataka Hosoo HOSOO Co., Ltd. President and Chief Executive Officer	AU-4 Online Only(10/27～) AU4 Tetsuya Honda Honda Office CEO/PR strategist
16:55 - 17:45	BM-5 HallD5 The Answer to the Ultimate Question "What is Marketing in the New Normal?" Moderator Koji Kage Office Kage Koji Corporation Creative Director Ikuko Ota Hakuhodo Kettle Inc. Co-CEO Executive Creative Director Daisuke Otobe Coup Marketing Company Inc. CEO Daisuke Inoue SoftBank Corp. Senior Director	MC-5 HallE (Stage4) What Are the Merits and Demerits of the Advertising Media Brought About by the Operationalization of TV Commercials? Moderator Yasutaka Shimizu Hakuhodo DY Media Partners Incorporated Media Planning Director Tomohide Yoshikawa ADK Marketing Solutions Inc. Department Director Integrated Media Planning Unit Integrated Channel Strategy Center Manabu Takahashi DENTSU INC. General Manager Technovate Strategy Department Holistic Solutions Division 2 Shouji Fujiwara Demaecan corporation Director/COO	DT-5 HallE (Stage5) Verbalizing the " Weirdness " of Communication - What is the Nature of the Discomfort for Both Consumers and Marketers? Moderator Yoshihisa Kondo Facebook Japan Head of Vertical Industry (ProServe & Media) Tadasuke Shiomi Recruit Co., Ltd. Yusuke Nakamura Criteo K.K. Chief Industry Strategist Yuka Usami LG Electronics Japan Inc. Marketing Director	RC-5 HallD7 Technology at the Forefront of Retail and the Vision Beyond Expansion of EC and digitalized retail are mandatory. But how does a company ... Moderator Fujiyo Ishiguro Netyear Group Corporation Director, Chief Evangelist Akikazu Aida MARUI GROUP CO., LTD. Executive Officer Minoru Yamamoto AEON RETAIL Co.,Ltd. System Solution Div. Cief Officer Operating Officer Kazushige Fushimi Seven & i Holdings Co., Ltd. Senior Officer, CRM DEVELOPMENT UNIT, DIGITAL MARKETING DEPARTMENT

DAY1 Mon, 1st Nov 2021
DAY2 Tue, 2nd Nov 2021

	Accessible Pass Full Conference PASS One Day PASS (11/2) Visitor PASS
9:45 - 10:25	Keynote #4 HallE The Fine Balance: How brands can make an impact in an era of consumer power The Fine Balance: How brands can make an impact in an era of consumer power I... Rob Bradley CNN Senior Vice President, CNN International Commercial (CNNIC) Misaki Nagaya CNN Sales Director, Japan, CNN International Commercial
10:25 - 11:05	Keynote #5 HallE How to build authentic connections at every interaction Building meaningful connections between brands and consumers can be achieved ... Hiroyuki Aioi ASAHI SOFT DRINKS CO.,LTD. Managing Officer Senior General Manager Marketing Headquarters Shoji Izawa IZAWA TOWEL CO.,LTD. President/CEO Shinji Tsukamoto Amazon Ads Japan Country Manager
11:05 - 11:45	Keynote #6 HallE The potential of space in marketing Takafumi Horie SNS media&consulting Inc. Founder Kohzoh Takaoka K＆Company K.K Representative　Director

	Accessible Pass Full Conference PASS One Day PASS (11/2)
	Branding / Marketing Creation / Brand Safety / Consumer Insights / Brand Measurements	4 Mass Media / Web Media / Social Media / OOH / Owned Media / Influencers	Adtech / AI / Data / Performance / GDPR / Privacy	Retails / EC / Direct Marketing / D2C / Customer Experience / OMO / Retail Tech	Recruiting / Human Resource Development / Organization	Marketing Basics (Lecture Style) *This program is available only online.
12:35 - 13:25	BM-6 HallD7 Digital Substitution of Real Experiences Under Covid-19 Moderator Hiromichi Yamaguchi ADK Marketing Solutions Inc. Senior DX Director, Integrated Planning Unit, Growth Marketing Center Shinichi Osawa AVEX MANAGMERNT INC. No notation Tetsuya Maeda baton.inc Business marketing director Shinko Osada Future Design Shibuya Director of the Board	MC-6 HallD5 What Changes Are Required in the TV business? Moderator Takahiro Iizuka Hakuhodo DY Holdings Inc. AaaS BUSINESS DEVELOPMENT DIVISION GENERAL　MANAGER Taira Fusegawa dentsu inc. radio,TV business produce div. executive media&digital director Noboru Hashimoto TV Asahi Corp General Manager, Sales Promotion Division, Business Solutions Headquarters Shu Imanishi Coca-Cola Japan Marketing-IMX Lead	DT-6 HallD1 Balance Between Consideration of Privacy and Communication for Consumers Moderator Naoyuki Manabe DENTSU INC. Data Marketing Center & General Manager Yuichi Ota DataSign Inc. CEO Mika Magoshi PwC Consulting Industry Analyst Yasuyuki Isobe Credit Saison Co.,ltd Executive Officer	RC-6 HallE (Stage4) The Cutting Edge of Retail Technology to Connect Stores and Online Moderator Atsushi Kikegawa Toppan Printing co.,ltd. Head of Consumer Service business Development Office ＆Consumer Services Division /Deputy Senior General Manager Hideki Shirai ADK Marketing Solutions Inc. EXDC Ｅ-Business design Group Leader Ryoichi Kakui e-LogiT CEO Hitomi Iba IBA Company, Inc. President	PP-1 HallE (Stage5) The Expanding Role of the Marketer - Considering the Three Missions The development of technology. The force from rapid evolution and unforeseen ... Moderator Kanako Shinohara TORIDOLL Holdings Corporation Marketing Specialist, International Business Planning Yoko Torihashi e'quipe, LTD. D2C Management Department Toshiyuki Nakamura POLA INC. General Manager, Branding & Marketing Div. Yuki Kuno Preferred Networks, Inc. Marketing	AU-5 Online Only(10/27～) AU5 Tomonobu Tominaga Preferred Networks, inc. VP and CMO
13:40 - 14:30	BM-7 HallD1 What Are the Requirements for Unified Metrics in Marketing Initiatives? As cookie-less started, in the age of the ad tech new normal are forced to ch... Moderator Junichi Nakamura Facebook Japan Director, Marketing Science APAC Data-Driven Marketing & North East Asia Akiko Takeda Yahoo Japan Corp. Senior Manager Tomohiko Sugiura Dentsu Digital Inc. Executive Vice President Hiroki Okuzawa CyberAgent, Inc. manager	MC-7 HallD7 Trends in Fan Marketing and Customer Success Moderator Kazuto Hakata CyberAgent, Inc. General Manager Ayano Okegawa KOSÉ Corporation Advertising department. Mariko Kato Kirin Beverage Company, Limited. Marketing, Senior Brand Manager Ichiro Miura KDDI 5G xR Service Strategy Dept.	DT-7 HallD5 Part 2 : How AI can Enrich Your Company Moderator Ryuji Noguchi Board of Director, CAIO, ZOZO NEXT General Manager, ZOZO AI R&D Promotion Division Shinichi Arimasu Dentsu Digital Inc. Data technology/strategy Div - Manager Miku Hirano Cinnamon, Inc. CEO Yuki Soga Sompo Japan Insurance Inc. Manager / Strategic Business Design Dpt.	RC-7 HallE (Stage4) The Essence of D2C Business, From Large Enterprises to Startups Moderator Yosuke Seki PENCIL Co., Ltd. D2C Department General Manager Tsukasa Kimura Rafra Japan K.K CEO Ayako Tanaka newn.inc COHINA director Yumiko Iwasaki Rankup Corporation CEO	PP-2 HallE (Stage5) Development and Career Advancement of Digital Talent in a Shifting Enterprise This session will introduce how leading companies in the industry are dealing... Moderator Shin Murakami LinkedIn Japan Japan Country Manager Shingo Takei DMM.com LLC Marketing Department Manager Yuri Nakada Connected Solutions Company, Panasonic Corporation General Manager, Marketing Planning & Capabilities Noritomo Miyazawa ASKUL Corporation Executive officer, Chief Digital Transformation Officer	AU-6 Online Only(10/27～) AU6 Keiko Katagiri ASAHI Shimbun Publications Inc. AERA Division Editor in Chief
14:45 - 15:35	BM-8 HallD1 What is the Difference Between BtoB Marketing and BtoC Marketing? How to understand BtoB companies and BtoC companies in Japan's industrial str... Moderator Ryo Ishido Pioneer Corporation CDO&CMO, Mobility Service Company Hirokazu Kai HP JAPAN Corporate Planning, Manager Hiromi Kurita Credit Saison Co.,Ltd. Digital Marketing Division Keisuke Takita ADK Marketing Solutions Inc. DDM Strategy Design Center Planning Director	MC-8 HallE (Stage5) The Shifting TV Media with Connected TV Moderator Shinjiro Ninagawa TVer INC. Chief Information Officer & Director Yoshiki Kosakai Nestle Japan Ltd. Media Communication Dept. - Media Specialist Akiko Hotta SUNTORY COMMUNICATIONS LIMITED General Manager, Advertising Department Shohei Okubo AbemaTV Inc. Business Development Department Product Division Head of Division	DT-8 HallE (Stage4) Advertising Creativity with AI Moderator Susumu Namikawa Dentsu Inc. Customer Experience Creative Center Managing Director/Executive Creative Director Shu Suzuki Holipro Digital Entertainment Co., Ltd. CEO Shinichiro Isago LINE Corporation Executive / AI Company CEO Maki Sakamoto The University of Electro-Communications/Kansei AI Co.,Ltd Vice President/Director COO	RC-8 HallD7 Methods of Promoting DX With Enhanced Customer Experience(CX) Moderator Hayate Usui Kodansha Ltd. Second Division Business Development Department Director Takeshi Fujita ADK Marketing Solutions Inc. alphabox Managing Director Yoshiaki Fujihara UNITED ARROWS LTD DX center CDO Yuki Endo LVMH Moet Hennessy Louis Vuitton Japan KK Head of Digital	PP-3 HallD5 Building an Optimal "Marketing Department" Now, in 2021. In such a VUCA condition with COVID-19, extending remote-work, limited produc... Moderator Daisuke Otobe Coup Marketing Company Inc. CEO Go Mizushima Indeed Japan K.K. Director of Marketing, Japan Yukiko Yamaguchi Panasonic Corporation Managing Officer & Chief Marketing Officer Connected Solutions Company Makoto Aou LEO Co., Ltd. Chief Executive Officer	AU-7 Online Only(10/27～) AU7 Kuniyoshi Mabuchi PwC japan Group Managing Director
15:50 - 16:40	BM-9 HallE (Stage4) Cooperation With Competitors? Branding in the Midst of a Focus on Ecosystems Moderator Isao Minami Facebook Japan Head of Vertical (Auto, CPG, Tech & Telco) Etsuko Kazaguchi IBM Japan Ltd. Vice President, CMO Yuko Nagata Z Holdings Corporation Co-CEO Business Promotion Division Director Yukio Saegusa Idemitsu Kosan Co.,Ltd. Chief Digital Officer & Head of DX office	MC-9 HallD1 Communication in the Era of Always-on Connectivity; The Innovation of Media Use Moderator Motohiro Ando Hakuhodo / Hakuhodo DY media partners Corporate Officer Daisuke Tomozawa E.design Insurance Co.,Ltd. CMO Noriyuki Kato Open House Co., Ltd President's office Manager	DT-9 HallE (Stage5) The Dawn of Digital- Mass Optimization: The Arrival of "Operational Marketing" Moderator Shinji Sawamura freee K.K. Small Business division vice manager Yuki Aoyama IREP Co., Ltd. Strategic Planning Division Manager Daizo Nishitani ALPHABOAT LLC., President Tomoko Inoue BMW Group Japan Brand Communication Manager	RC-9 HallD7 Reconsidering UX in EC Moderator Takashi Kawazoe VISIONARYHOLDINGS CO.,LTD. Operating officer／General Manager Yasushi Funakoshi HIKKY Co., Ltd. CEO Misaki Kan Oisix ra daichi Inc. Executive Officer / Chief of Service Development Department Eri Yamaguchi FUN UP inc. CEO	PP-4 HallD5 The Human Resources Required in the "Age of Working With AI" Moderator Kuniyoshi Mabuchi PwC japan Group Managing Director Takehiro Nakayama Aeon Co., Ltd. Chief Data Officer & Head of Data Innovation Center Haruna Mishima Adobe K.K. Consultant Katsura Ito Microsoft Japan Co., Ltd. General Manager, Chief Learning Officer Enterprise Skilling
16:55 - 17:45		MC-10 HallD5 What is Required for New Normal Content? - The Mind of a Presenter Moderator Kanae Egusa Dentsu Digital Inc. Experience Division Social Media Department　Chief Creative Planner Akiko Shiga Twitter Japan Marketing Insights & Analytics, Sr. Manager, JPKR Lead Arisa Kurasako Facebook Japan Inc. Marketing Science Lead Ryo Hiroya TikTok For Business Japan Brand Strategy Director, Global Business Marketing-Japan		RC-10 HallD1 "OMO's Current State - Where is It Now After the Corona Disaster? Moderator Yuki Cho PARCO Digital Marketing CO.,LTD. Project general manager Tadayasu Kiyokawa Oh My Glasses, Inc. CEO Xiqiao Liu Lenovo Japan LLC Marketing Division Director, CMO Miho Kagei SHARP CORPORATION Division Manager Market Development Div. Mobile Communication BU	PP-5 HallD7 Considering Diversity in the Marketing Industry Moderator Keiko Hamada Journalist Satoko Ubukata Toray Industries, Inc. General Manager Advertising Dept. Makiko Yokoohji Oracle Corporation Japan Oracle Advertising and CX Takahiro Hayashi Dentsu Inc. PR Solution Design Division Senior Solution Director

※Please note that the program is not final. Time and speakers may change.