November 1st (Mon) - 2nd (Tue)・The event will be held at the Tokyo International Forum as scheduled
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Keynote #2 Commerce Media: The Future of Advertising
The consumer journey is no longer a linear path from discovery to purchase – consumers are in a state of constant commerce, where they’re browsing, searching, and interacting with brands and their products or services. But there are questions on how to reach and engage marketers’ most valuable customers efficiently and effectively. Commerce media is the answer to these questions.
Hear from Criteo’s Chief Technology Officer, Diarmuid Gill, on how commerce media will usher in a new era of advertising that is based on the responsible use of addressable media. Diarmuid will share his insights on what commerce media is, how it benefits marketers across the consumer journey, the trends driving it forward, and how he sees it evolving in 2022 and beyond.
