November 1st (Mon) - 2nd (Tue)・The event will be held at the Tokyo International Forum as scheduled
Sponsored by
Accessible Pass
- Full Conference PASS
- One Day PASS (11/1)
BM-1 Value Creation through Localization of Global Brands
This session is designed for
1. Marketing and sales professionals of foreign companies in Japan
2. Members of overseas business departments and international business
departments of major Japanese Brands This session is intended for Participants will learn about common issues and solutions in global brands localization strategies.
1. Specific case studies of common issues and solutions
2. A systematic framework
participants can take home "practical knowledge that can be used immediately.
Written by Tomonari Hamano
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Moderator
Tomonari Hamano
TrendExpress,Inc.
CEO
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Saki Yoshimura
Indeed Japan K.K.
Senior Marketing & PR manager
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Takeshi Kato
Yamaha Corporation
Brand Development Unit, Marketing Division
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Miki Koiwai
Microsoft Japan Co. Ltd.
Executive Officer, Director, Channel Marketing Group, Consumer Sales and Marketing
