November 1st (Mon) - 2nd (Tue)・The event will be held at the Tokyo International Forum as scheduled
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Sponsored-6 Sponsored Session #6
In this session, Moloco's Head of Sales, Tatsuo Sakamoto deep dives into iOS 14.5 and its impact on the mobile marketing ecosystem. With detailed data points and practical cases, Tatsuo provides insights on mobile ad trends post iOS 14.5+, as well as ways to navigate this era of change for successful iOS marketing strategies moving forward.
[Background on the iOS 14.5 update]
Apple's iOS 14.5 update introduced unprecedented changes in the mobile marketing landscape by announcing the death of IDFA. Now in iOS 14.5+, LAT became the new norm for mobile ecosystem where marketers can no longer track activities associated with IDFA. Instead, SKAdNetwork became the primary attribution tool for iOS devices, which made it increasingly difficult for marketers to obtain granular data on users' activities that was once essential for performance optimization.
