November 1st (Mon) - 2nd (Tue)・The event will be held at the Tokyo International Forum as scheduled
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Sponsored-1 Why AI Search is needed for Enterprise
Whenever an intention to buy, eat, or use something arises, it becomes a habit among consumers to search first. They gather information through two steps: searching in the external environment, including search engines, and searching in the internal environment of their own website, and then make a final decision.
With AI search, search engines such as Google are providing complete answers rather than just a list of links. In order to deliver the correct information from a brand to the consumers who are looking for information as a complete answer, it is necessary to take technical measures that differ from traditional SEO.
By providing a search engine-like experience within your site, you can prevent abandonment and outflow to other brands, leading to revenue.
Yext provides a platform to support AI search in both external and internal environments.
