November 1st (Mon) - 2nd (Tue)・The event will be held at the Tokyo International Forum as scheduled
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Mainstage-5 What kind of human resources will be needed in the advertising industry in the future?
In the era of mass marketing, the advertising field was the stronghold of advertising companies, and there was little involvement by other industries, including consulting.
With the growth of Internet advertising, the line between the two has become blurred. With the growth of Internet advertising, the line between the two has become blurred, and the era of industry segregation is coming to an end.
In the rapidly changing advertising industry, what kind of people will disappear and what kind of people will survive?
At ad:tech, the players in the advertising industry will have a thorough discussion.
