PROGRAM

Keynote #6 From Inspiration to Purchase: Mastering AI-Powered Visual Search & Shopping

As shopping journeys blur across search, consideration and conversion, brands must rethink audience engagement. Today, shopping rarely begins with a keyword - it begins with inspiration, intent and visual discovery.

Pinterest has evolved from a platform for inspiration into an AI-powered visual shopping engine where brands can connect with consumers earlier along the path to purchase. Through visual search and signals, marketers can bridge inspiration with commerce to drive relevance and results.

Lee Brown will explore how AI transforms shopping behavior, visual search redefines the purchasing journey, and how brands can position themselves at the intersection of content, commerce and performance. At Pinterest, our advantage is blending AI with human taste, curation and insights - valuable to consumers and brands.

Following the fireside chat, a keynote will explore how KDDI and Pinterest are rethinking brand communication through Category Entry Points (CEPs), focusing on how brands can connect with people at meaningful moments through ideas and inspiration. Drawing on actual campaigns and attention studies, the discussion highlights new ways brands can be discovered, chosen, and remembered.

Attendees will leave with a clearer understanding of visual search, its implications for consumer behaviour and purchasing intent, and how marketeers can best place themselves as search goes through its biggest shake up in 25 years.

• 

  Lee Brown

  Pinterest, Inc.

  Chief Business Officer

  

• 

  Kei Narita

  Pinterest Japan G.K.

  Managing Director, Japan

  

• 

  Mitsuru Gosha

  KDDI CORPORATION

  Media Planning Section / Group Leader