Diamond Sponsor
Thu, 22nd Oct 2026
10:00-10:40
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
- One Day PASS (10/23)
- Visitor PASS
Keynote #2 Customer Creation Today 2026
As media and audiences become increasingly diverse, AI is accelerating commoditization across markets. In this environment, developing a distinctive brand philosophy and building communities that resonate with it have become increasingly important priorities for marketers.
In this session, we will hear from ASOBISYSTEM Co., Ltd., a pioneer in building fan communities around a strong and distinctive philosophy. As the company expands its reach globally and beyond music into new fields, we will explore insights into customer creation and the potential for new forms of co-creation with businesses.
