Diamond Sponsor
Fri, 23rd Oct 2026
13:00-13:40
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
- One Day PASS (10/23)
- Visitor PASS
ExhibitionStage #2-8 How Do We Create New Value for Customers and Society? — Insights from the Japan Marketing Awards
When people think of marketing, many may associate it with selling products, advertising, or promotion.
But at its core, marketing is about something broader: creating value.
Value can emerge in many ways—by recognizing changes in society and people’s lives, identifying challenges that have previously been overlooked, or bringing together different people and organizations.
In this session, we will explore the award-winning initiatives from the 18th Japan Marketing Awards: where they began, what kind of value they created, and how that value expanded to stakeholders and society.
As AI continues to transform a wide range of industries and business activities, what kinds of value are uniquely created by people and organizations?
Together with practitioners, we will explore the possibilities for the future of marketing.
