Diamond Sponsor
Thu, 22nd Oct 2026
13:00-13:40
Accessible Pass
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ExhibitionStage #2-2 Beyond the Data, We See People. Building Fan Experience with Sanfrecce Hiroshima
At TONIQ, we believe the lead role always belongs to people — not to data or AI, but to each person behind them. That is where we start: a co-creative implementation partner that gets inside a company and runs alongside it.
This session is a dialogue with a representative from Sanfrecce Hiroshima, a J.League football club. In the words of two people who built it together, we'll talk about how the club rethought its relationship with fans and reshaped their experience.
What does someone coming to the stadium feel, and where do they hesitate? We start by understanding that, and work to make the experience itself better. AI and CRM are only the means. A system that tells fans apart among tens of thousands of photos, or experience design driven by behavior data — both exist for the same purpose: to understand people more deeply.
What matters to us is not stopping at "launched." Not ending at a proposal, not ending at a build, but building until the work keeps running on its own. What we look toward, beyond that, is a society where people can spend their time on what truly matters.
If you've adopted AI or data but don't feel it turning into results, or your initiatives keep ending as one-offs, this session is for marketing and management leaders like you — to take a first step home.
