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ad:tech tokyo

21st - 23rd, October 2026
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thu, 22nd Oct 2026

17:00-17:40

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/22)
  • One Day PASS (10/23)
  • Visitor PASS

ExhibitionStage #1-6 Lessons from Biore: The Secret Behind Its Constant Social Media Buzz and Stream of Hit Products

Why do Biore products go viral on social media and become hits every time they’re launched? In this seminar, we’ll speak with Mr. Kobayashi, Brand Director of the Skincare Division, about the “3S Cycle Strategy” that Biore has advocated and implemented, along with specific case studies. We’ll explore the strategies behind Biore’s product successes and the promotional campaigns based on them to uncover insights for creating buzz and success for your own brand.